Global Internet Music Programmers Markets 2016 - 2018: Ad-Supported and Subscription Listening Hours Chart a Monetization Groove

Dublin, Aug. 18, 2017 (GLOBE NEWSWIRE) -- The "Internet Music Programmers 2016 - 2018: Ad-Supported and Subscription Listening Hours Chart a Monetization Groove" report has been added to Research and Markets' offering.

Triggered by shifting music listener consumption patterns, an outstanding assembly of cross-channel broadcasters and pure-play internet programmers, services and platforms, combined with exploitation of the audio avail plus consumer comfort with affordable pay-as-you-go subscription fees, collectively powered a 56.7% jump in 2016 revenue.

Topline analytics in the market study Internet Music Programmers 2016 - 2018: Ad-Supported and Subscription Listening Hours Chart a Monetization Groove, shows subscription revenue grew by 93% and captured 61.9% of market revenue (U.S.) in 2016, while ad billings ramped 19.5%, to $1.7 billion.

Going forward, advertising and subscription Internet music radio and track play programmers are currently forecast to achieve $5.4 billion in 2017, an 18.2% marketplace increase following the muscular 2016 surge.

According to baseline data contained in this report, each 1,000 hours of listening (RPM) across the spectrum of services online is forecast to clear $100 by YE 2018.

Catalysts for RPM increases include synchronizing audio CPMs across platforms (desktop, mobile or dedicated connected device), improving audio avail targeting (national and local audience profiling), adtech specialist innovations, upping ad loads per programming hour, and integration with major clearing/serving platforms like Google's DoubleClick.

In addition, paid subscribers currently standing at 30 million (YE 2016) are spread across an impressive cluster of very polished and library-deep music services that successfully caught the wave of adoption 2012 - 2016, adding paying users at a red hot rate.

The growth in subscriptions coincides with a static to sliding packaged music market (retail), as well as digital download-to-own revenues. The pick-and-play model is a powerful inducement swinging the market toward rental music.

Ad-supported services generate 61% of total listening hours, and that segment of the marketplace contributed some 38.1% of revenue, expected to rise past 40% in 2018.

Radio broadcasters are analyzed in listening hours, subscription services in song plays that are converted into total consumption hours for direct comparisons.

Advertising (all format executions, including in-stream audio, video and display) are projected to bill approximately $2.1 billion in 2017.

Subscription services (including hybrid ad-supported and subscription operations and SiriusXM online sub revenues) are forecast to deliver $3.3 billion in 2017 receipts.

Revenue projections include domestic services that may also have international operations, (i.e.; Apple, Google, Amazon, Microsoft and Viacom's Rhapsody), plus revenue booked by international brands with significant domestic operations, including global subscription leader Spotify.

Listening/song-play hours (ad-supported and subscription) increased 9.2% in 2016 to 49.19 billion, or 4.1 billion per month.

That's an indication the attention ad-supported services are paying to managed listening growth balanced against monetization imperatives and licensing costs.

The CRB rate restructuring improved bottom line performance in 2016, though programmers still face profitability challenges. An estimated 34.8% of revenues went to licensing organizations in the past year, compared to 47.8% in 2015.

Pandora captured an estimated 47.3% of the U.S. market, and Spotify held an 11.5% slice of total listening.

Listening hours delivered by Internet music programmers exhibits a 12-year (2004 - 2016) CAGR of 29.6%. Listening hours through 2018 are currently forecast at a 26.3% CAGR.

This report includes a database of broadcasters and services for full year 2016, listening hours or equivalents for each entrant, comparable historical listening hour statistics, forecasts, advertising inventory by format (audio, video and display inventory), CPMs, a complete anthology of pay music services, subscribers and revenue 2003 - 2016, and combined market forecasts through 2018.

Key Topics Covered:

Section One: Digital Music Radio And Track Play Services And Marketplace

2012 - 2016: A Building Wave Of Adoption

2017: Internet Music Radio And Track Play Listerners Crest Across Multiple Devices And Dayparts

Monetization Overview: Advertising

Monetization Overview: Subscription

The State Of Music Listening Technologies And Vendors

Ad-Supported Broadcaster Business Imperatives: 2017

Listening Hour Analysis: Full Year 2016

Internet Music Radio And Track Play Listening Hour Cagr At 29.6% 2004 - 2016

4 Billion Listening Hours Per Month In 2016

Ad-Supported Monthly Listening Hours Forecast To Rise By 11.5% In 2017

Subscription Hours To Rise By 15.4% In 2017

Ad Supported Listening Hours Outpace Subscription Hours 2010 - 2016

Notes On The Tunein App

Section Two

Internet Music Monetization Finds A Groove: Programming Services Revenue Jumps 56.7% In 2016

$4.6 Billion In Combined Subscription And Advertising Revenue

Monetization Per 1,000 Hours Of Listening (Rpm) Averaged $94 In 2016, Including Pay/Subscription Services

Internet Music Programmer Royalty Payments Estimated At $1.6 Billion In 2016

Economics 101: Price Elasticity Of Demand Drives Music Subscriber Uptake 2012 - 2016

Subscription Music Service Subscribers By Year: 2003 - 2016

Ad-Supported Services Continue Double-Digit Growth: A $1.7 Billion Internet Music Radio Market

In-Stream Audio Attracts 79.7% Of Total Ad Spend In 2016

Audio Inventory Increased 11.5% In 2016

An Average Of 27.6 Billion Monthly Avails

Terminology And Definitions

Companies Mentioned

- Amazon
- Apple
- DoubleClick
- Google
- Microsoft
- Pandora
- Pure-play
- SiriusXM
- Spotify
- Viacom's Rhapsody

For more information about this report visit https://www.researchandmarkets.com/research/l7q24h/internet_music

                    
                    
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